In this informative article by Nathan Vardi of Forbes, readers are walked through the reasons Adelson is winning the battle against the proliferation of online gambling in the US.
I have repeatedly said that due to the limited market in NJ and the many issues the NJ operators face (geo-location errors, credit cards rejections, etc…) the NJ online experiment is bound to fail in its present form.
When you add to this the very low likelihood for the passage of a federal bill that would allow for multi-state liquidity, you have a recipe for failure.
Notwithstanding all of this, NJ could be successful if the operators would focus on mobile and tablet gaming instead of PC based gaming and the software providers would develop unique games that people could wager on that were not the typical slot and casino games they currently offer.
Poker is practically a dead horse and the operators should consider pooling liquidity and using one software provider for the entire State with all the operators sharing in operational costs and proportional revenue (based on delivering players).
Faced with all these issues, it is time for some out-of-the-box thinking in NJ if they want to survive and set a good example for the online gambling proponents.
If King can generate north of a million dollars a day with one game (Candy Crush), there is no reason why NJ operators cannot begin to offer unique and fun games for people to play and wager thereby capitalizing on the opportunity they have been given by the state of NJ.
Read the full Forbes article below.